Charity founded WBE on December 24th 2018. She is a proud and dedicated mother of five adult children, an entrepreneur and a psychotherapist.
Charity brings a unique set of leadership skills with over 30 years’ experience as a successful entrepreneur, a mother and a psychotherapist. She is a systems analyst expert and highly proficient at Organizational Psychology and logistics. She enjoys creating optimally functioning systems and instills strong family and community values coupled with a strong work ethic.
While building WBE Traffic Control, Charity utilizes the expertise of her Director of Operations, Brice Hughes and husband Aaron Barnhart who hold a combined 60 years of utility and traffic control industry experience and serve as consultants on the industries best practices. She has selected a strong team of industry experts that help maintain the organizations mission of “providing highly skilled traffic control experts to produce safe and professional work zones, specializing in utility construction builds.”
Director of Business Development / Business Consultant
Aaron Barnhart joined the WBE team in 2019. Aaron brings 20+ years’ experience of utility construction and the integration of traffic control into construction zones.
Aaron serves as WBE’s Director of Business Development and Business Consultant, identifying market trends and targeted areas of growth to help expand WBE’s customer base.
As a Business Consultant with extensive knowledge in utility construction Aaron provides a unique perspective from the customers point of view to help provide the best possible customer experience. He is also a great resource to help with complex or long-term projects and programmatic bid opportunities.
Rita Reyes-Small has been with WBE Traffic Control since the very beginning. She brings a valuable multi-faceted professional skill set, and has worn many hard hats during her time here.
She started as the Operations and Safety Manager but as WBE has grown and evolved, Rita’s focus and passion to keep her teammates safe in all aspects has become evident and thus she was promoted to WBE's Safety Director. As a mother of 5, her work in safety comes naturally, and is just one of many qualities Rita brings to the WBE Family. She is devoted to continuous learning and growth to ensure the safety of our crews, our customers and the public.
When not focused on her work, Rita loves to travel and can be found in the sun: enjoying the ocean breeze, sand, and fishing for dinner. She also enjoys gardening, and making sure that no one is ever hungry, thirsty, or without a snack!
Sacramento Area Manager
John Salser started his Career with the Laborers in 2008 where he went through the Labor’s apprenticeship program working on major projects throughout the US. He has worked in traffic control as a supervisor for 10 plus years. Where he would train and evaluate field employees. John will bring vast knowledge of the union apprenticeship & agreement’s to WBE.
Sacramento Operations Administrator
Sarah Dean has been providing administrative support to WBE Sacramento yard since 2021. She is a native of Sacramento and has over 10+ years of administrative experience.
As Office Administrator, Sarah is responsible for managing employee timecards, maintain calendar for field employees, being a Liaison between field employees and corporate departments (Human Resources, Payroll, Safety, Invoicing, Fleet, Accounting), and much more.
Sarah loves the connection that she has with both the management team and the field employees. In her position she is a friendly face to field employees that bridges the gap between the field and the office.
Toni Cruz joined WBE Traffic Controls in 2022. With over 8 years of accounting experience in the public and construction industry, Toni understands the importance of providing accurate, reliable and relevant financial information for the growth of a company. Prior to construction industry, Toni worked in public accounting where she specialized in the rules and regulations for taxes and audits. Toni has also worked on the operations side of companies and believes that allowing for more reciprocity between accounting and operations can improve efficiency of processes, increase profitability, and strengthen team culture.
With her collaborative nature, problem-solving abilities, and communication skills, she ensures that all accounting procedures are developed, maintained and understood by all. And with her personable attitude, she hopes to also bring some fun and excitement to all the numbers.
She feels very lucky to have the opportunity to work at WBE with such a dedicated team and great customers and help grow the company!
Outside of work, Toni enjoys spending time with her family, trail running and is a huge fan of the women's soccer team, Angel City Football Club.
Hi I’m Erin Bailey. I am the Staff Accountant and mainly work processing payroll. I’ve been working with W.B.E. since 2019. I enjoy learning and growing with the company, and truly enjoy working with our team. Working in payroll I get to work with everyone. We have a great family atmosphere. My favorite part of working in the accounting department is celebrating the upgraded dispatches that come in, and the constant change with growth. We are always looking ahead to be the best in the field.
Accounts Receivable Lead
My name is Carlos Angeles and I am the Operations Administrator Assistant at WBE Traffic Control. I joined the WBE family in 2022. Prior to joining WBE and the utilities industry, I worked in the Property Management industry for approximately 9 years. During this time, I learned to hone in my customer service skills, problem solving skills, and attention to detail which I have brought to this new adventure.
I can proudly say I love my job, company, team and customers. I am proud to deliver fast and accurate service to our customers and teammates. I am ecstatic to have joined a company that shares the same values as me; camaraderie and customer satisfaction. I look forward to being a part of this family for many years to come!
Support Services Director
John Kotter joined WBE Traffic Control in 2020. John brings over 30+ years of extensive knowledge to the company as he held various positions in Fleet Management and Fire Service, including his current role as Director of Support Services & Fleet Management. John’s strong focus on the safety and reliability of our fleet, fosters a culture of safety, innovation, and operational excellence to ensure continuous, uninterrupted service while achieving high customer satisfaction. With his leadership skills he works cohesively with departments in ensuring positive teamwork and best business practices are developed and maintained. He thrives in supporting the rapid expansion of the company, customer growth, and family atmosphere.
Human Resources Manager
As the manager of Human Resources, Alice Barnhart is responsible for providing the strategic guidance and leadership for the human resource functions and is part of the team establishing the vision and direction of the Company’s programs, procedures, policies, and services. She provides leadership and guidance in Human Resources, promoting the highest effectiveness in WBE Traffic Control’s workforce. She encourages and demonstrates an open communication policy and positive work experience with employees and the management team.
Alice joined WBE at its inception in 2019 and brings 30 years of diverse experience in writing policy and procedures, employee and management training, division and corporate management, and the customer’s experience in website development and beta testing for a gas utility.
Celeste Cary is an ambassador for happiness! She joined WBE in early 2023 as the Office and Human Resource Manager. With over 20 years of experience in the office setting, she realized early in her career that happiness is contagious. She is passionate and dedicated to fostering a joyful and healthy work environment. Her passion for people—specifically making sure everyone has what they need to be successful—is what makes her an office manager extraordinaire. She’s a team player who can easily handle everything we throw at her with grace, thanks to years of working in an insurance office and powerline construction office.
WBE TRAFFIC CONTROL, INC.
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